Our Story and Mission

What started as a passion for natural health has grown into one of Australia’s leading vitamin brands.

NaturesOwn
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History

What started as a passion for natural health has grown into one of Australia's leading vitamin brands.

See how Nature's Own became the brand it is today.

DRAG TO EXPLORE
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1967 1971 1973 1974 1975 1980 1981 1985 1987 1990 1993 1996 1998 2004 2005 2013 2021 2023
1967

HOW IT ALL STARTED

Nature's Own founder, Vaughan Bullivant is almost killed in a waterskiing accident. After four weeks, to the doctors' surprise, Vaughan is walking again. Vaughan believes his daily vitamins played a part in his recovery.

1971

FIRST STORE OPENING

Bullivant is inspired to get into the health food industry after a positive change in diet cures his asthma. He opens his first health food store in Redcliffe, Brisbane, Queensland.

1973

SECOND STORE OPENING IN KIPPA-RING

Bullivant buys a second shop in Kippa- Ring, Brisbane to prevent a competing company setting up shop across the street.

1974

WELCOME TO THE GOLD COAST

Third health food shop opened in Southport, Gold Coast.

1975

NATURE'S OWN IS BORN

Bullivant soon changes the label to a bold, bright yellow and green and renames the range – Nature’s Own is born.

1980

EXPANSION

Bullivant's expands into NSW and comes up against new laws in relation to health food products and promotion, and opposition from major drug companies.

1981

AUSTRALIAN DISTRIBUTION

Nature's Own launches into health food stores around Australia.

1985

A SET BACK

A fire destroys the Redcliffe warehouse.

1987

WESTERN AUSTRALIAN EXPANSION

Bullivant’s Natural Health Products expanded into Western Australia.

1990

WELCOME TO TASMANIA

Bullivant's Natural Health Products expand into Tasmania.

1993

VIRGINIA, BRISBANE HQ

Queensland Headquarters moved to the Virginia, Brisbane premises where Nature's Own Head Office and manufacturing centre is still based today.

1996

CELEBRATING 25 YEARS

Bullivant's celebrates 25 years in the Health Food Industry.

1998

EXPORTING EXPANSION

Bullivant Natural Health Products are the largest and most progressive health supplement company in Australia, exporting across the Pacific and into South East Asia and the Middle East.

2004

GROCERY STORES

Nature's Own becomes available in Grocery stores nationally.

2005

SIGRID THORNTON

Sigrid Thornton becomes the face of Nature's Own.

2013

MODERNISATION

Nature's Own updates its packaging to a more modern design making it easier for consumers shop for the products they are looking for.

2021

HELPING KEEP OUR PACKAGING OUT OF LANDFILL

Nature's Own bottles are now 100% recyclable.

2023

MORE SUSTAINABILITY MILESTONES

Commencing our 3 year partnership with Greening Australia and Achieving our 2022 Sustainability Commitment by installing solar panels on the Brisbane Manufacturing site. Read this article for more information.

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Our mission

We exist to champion nature’s goodness to support the wellness of our mind and body.

Our sustainability roadmap

At Nature’s Own, we’re dedicated to creating a positive impact on people and the planet. We believe that as nature looks after us, we must, in turn, look after nature. Our mission is to become more environmentally friendly with a target of achieving net zero emissions by 2050.
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  • Quality guaranteed

    From source to shelf we control the entire production process

  • Premium ingredients

    Our network of researchers search the world for nature's most potent ingredients

  • Sustainability commitment

    We believe that nature looks after us, so we must look after nature.

From source to shelf

At Nature’s Own, the majority of our products are made locally in Brisbane in our state-of-the-art manufacturing facility. Our network of researchers search the globe for high quality ingredients and our team of scientists and formulators, and our quality control processes then ensure the development of our products meet our strict quality standards.

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slide 1 1 Global network of researchers
slide 2 2 Source potent ingredients
slide 3 3 Leading edge laboratories and manufacturing facility in QLD
slide 4 4 50 scientists, formulators and quality control experts
slide 5 5 Quality checks as often as every 15 minutes
slide 6 6 Manage complete manufacturing process in Australia for 95% of products - from source to shelf
slide 7 7 Validate every ingredient for quality, potency & purity

Our in-house experts combine natural medicine & scientific research to develop innovative formulas

All product evidence is checked to ensure product integrity

We search for potent, premium quality ingredients

And scientifically verify every raw ingredient to ensure quality potency and purity

We quality test at multiple points during manufacturing as often as every 15 minutes

Our vigorous stability testing then ensures product consistency and potency throughout its shelf life.

If a product doesn’t pass our rigorous quality tests, it doesn’t go on shelf – that’s our quality guarantee

Quality Guaranteed.

We proudly guarantee the integrity and quality of every product. From source to shelf, we strictly control the development of over 70 premium health supplements in our world-class facilities.

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